About Anghami

  • We’re a homemade startup with international swagger and over 70 million registered users.
  • We're the first Arab tech company to be listed on the New York Nasdaq.
  • We pride ourselves with our Users and our Product.
  • We work hard every day to understand the needs and aspirations of our users.
  • We believe that music is ambivalent: It is as social as it is personal.
  • And so, we aim at providing users with all the tools and features that grant them the full freedom to explore, share and connect through music.

Role Title: Marketing Operations Internship

Location: Beirut

Scope: Global


Role Purpose:

The Marketing Operations interns support the Marketing Operations Executive to ensure all marketing initiatives are rolled out seamlessly via different media channels. It is a good mix of Social Media initiatives, as well as In-App Support, including: planning, scheduling, executing campaigns, as well as tracking channels, optimizing results and gathering insight. This role also entails close collaboration with Customer Support and Growth teams


Overall Responsibilities:

Work closely with the marketing operations lead/ executive to align on the campaigns’ deliverables and the mix of channels to be utilized for each project.

Manage a multi-channel calendar across our in app inventory, mailers, social media handles, PR & blogs.

Social Media:

  • Help managing Anghami’s online presence and direct interaction with our audiences, making sure our brand integrity is carried across all channels, regions and cultures.
  • Design the social media calendar using the right mix of music releases, product marketing, company news, and partner collaborations.
  • Execute channel strategies for B2B versus B2C audiences, selecting and running the key messages most suited for each audience.
  • Manage the day-to-day operations of social media accounts for Anghami, Anghami Lab, Anghami KSA
  • Lead on initiatives to drive higher organic engagement and build an interactive community around Anghami brand and products in liaison with the Customer Service team
  • Encourage and engaged with User Generated Content (UGC) and ensure our brand love is growing,
  • Analyze SM insights to measure performance and generate regular reports with suggested enhancements.
  • Keep track of the SM budget and ad spending, and report on ROI.
  • Stay abreast of the latest trends and share insights with the creative team

In App Support & Mailers :

  • Align with the project leader on the optimal mix for each campaign accommodating adaptations for every market and recommending touchpoints that make most sense prior to creative briefing.
  • Own an in app comms calendar & manage the scheduling and live dates of each of the touchpoints.
  • Ensure ongoing alignment with the product team and also touch base with the commercial team to ensure no conflict with commercial inventory.
  • Manage the mailers pipeline, recommending which messages can be joined versus kept separate based on target audience and relevance.
  • Track the open rate and full journey completion for mailers, share results and propose enhancements.

Qualifications:

  • Preferably 1-2 years of experience in digital marketing, community management, external communications, or a related field
  • Experience in launching successful multi-channel marketing campaigns is a major plus
  • Solid knowledge in building virtual communities and driving organic reach
  • Certifications in social media analytics and basic design are a plus
  • Creativity, resourcefulness and observation
  • Excellent time and project management skills with the ability to manage overlapping priorities
  • Superb virtual and in-person communication with a customer-centric mindset
  • Great team player with a listening-based approach
  • Good understanding of consumer behavior and regional values
  • Excellent language skills: English, Arabic, French is a plus
  • Passionate about global and local music and entertainment scene