About Anghami
- We’re a homemade startup with international swagger and over 70 million registered users.
- We're the first Arab tech company to be listed on the New York Nasdaq.
- We pride ourselves with our Users and our Product.
- We work hard every day to understand the needs and aspirations of our users.
- We believe that music is ambivalent: It is as social as it is personal.
- And so, we aim at providing users with all the tools and features that grant them the full freedom to explore, share and connect through music.
Role Title: Marketing Operations Internship
Location: Beirut
Scope: Global
Role Purpose:
The Marketing Operations interns support the Marketing Operations Executive to ensure all marketing initiatives are rolled out seamlessly via different media channels. It is a good mix of Social Media initiatives, as well as In-App Support, including: planning, scheduling, executing campaigns, as well as tracking channels, optimizing results and gathering insight. This role also entails close collaboration with Customer Support and Growth teams
Overall Responsibilities:
Work closely with the marketing operations lead/ executive to align on the campaigns’ deliverables and the mix of channels to be utilized for each project.
Manage a multi-channel calendar across our in app inventory, mailers, social media handles, PR & blogs.
Social Media:
- Help managing Anghami’s online presence and direct interaction with our audiences, making sure our brand integrity is carried across all channels, regions and cultures.
- Design the social media calendar using the right mix of music releases, product marketing, company news, and partner collaborations.
- Execute channel strategies for B2B versus B2C audiences, selecting and running the key messages most suited for each audience.
- Manage the day-to-day operations of social media accounts for Anghami, Anghami Lab, Anghami KSA
- Lead on initiatives to drive higher organic engagement and build an interactive community around Anghami brand and products in liaison with the Customer Service team
- Encourage and engaged with User Generated Content (UGC) and ensure our brand love is growing,
- Analyze SM insights to measure performance and generate regular reports with suggested enhancements.
- Keep track of the SM budget and ad spending, and report on ROI.
- Stay abreast of the latest trends and share insights with the creative team
In App Support & Mailers :
- Align with the project leader on the optimal mix for each campaign accommodating adaptations for every market and recommending touchpoints that make most sense prior to creative briefing.
- Own an in app comms calendar & manage the scheduling and live dates of each of the touchpoints.
- Ensure ongoing alignment with the product team and also touch base with the commercial team to ensure no conflict with commercial inventory.
- Manage the mailers pipeline, recommending which messages can be joined versus kept separate based on target audience and relevance.
- Track the open rate and full journey completion for mailers, share results and propose enhancements.
Qualifications:
- Preferably 1-2 years of experience in digital marketing, community management, external communications, or a related field
- Experience in launching successful multi-channel marketing campaigns is a major plus
- Solid knowledge in building virtual communities and driving organic reach
- Certifications in social media analytics and basic design are a plus
- Creativity, resourcefulness and observation
- Excellent time and project management skills with the ability to manage overlapping priorities
- Superb virtual and in-person communication with a customer-centric mindset
- Great team player with a listening-based approach
- Good understanding of consumer behavior and regional values
- Excellent language skills: English, Arabic, French is a plus
- Passionate about global and local music and entertainment scene